Adidas, Porsche-style

[Porschete]

http://money.cnn.com/2005/07/11/news/in ... ernational

High-end shoes, apparel and equipment for golf, tennis and running will launch in 2007.
July 11, 2005: 12:20 PM EDT

FRANKFURT, Germany (Reuters) - German sports goods firm Adidas will launch a top-end collection in 2007 with luxury car maker Porsche, the company said Monday.

Under a long-term deal with Porsche's accessories business, Adidas will make shoes, apparel and equipment for golf, tennis and running, featuring the Porsche and Adidas logos, it said in a statement.

A spokesman declined to comment on financial details.

Porsche Design, which sells accessories through its own stores worldwide, has similar contracts with other companies.

Among its products are toasters made in cooperation with Siemens and Rodenstock spectacles carrying both firms' logos.

Sports goods firms and fashion houses such as Hugo Boss often try to boost brand awareness and sales by adding collections in cooperation with well-known brands.

[hellion]

A ver, que opinen los demas, porque a lo mejor esto tambien es un desprestigio para la marca. .

Todo lo que sea hacer caja (hasta cierto punto) a mi me parece OK.

[Artrech]

Si, per hay que ver cual es ese cierto punto.

A mi no me parece que esto sea un desprestigio, es parte del Porsche Design.

Saludos

[hellion]

pues ese cierto punto es la imagen de marca. Para mi en una marca todo es permisivo mientras no se pierda la imagen de marca. Pero no solo en el diseño sino en todo lo que rodea la personalidad de la propia marca.

[Porschete]

A mi me parece genial, este tipo de aventuras suele ser muy positiva porque una marca aprende de la otra y porque ambas son de calidad por lo que los productos que nazcan serán de primera.